What are the different criteria/basis a marketer can use in order to segment consumer markets? Use examples to support your answer.

The concept of divider is to multitude buyers into hosts depending on criteria chosen by the company. The reason for this is that buyers endure distinct inquires and wants and it is impossible for a company to satisfy alone of these needs, so in inference to identify them or attain a hole in the market the company lay out out segment the market. Segmentation can be demographic, socioeconomic, geographic, geodemographic, psychographic or behavioural. Demographic segmentation is dependant on a number of variable, these being the commonwealth in which trends be internal because they show whether a merchandise is in adopt or not, e.g. birth rates are declining and so in that respect is not so a lot need for baby foods or toys hitherto this decline may be a result of much than working women which creates an kick ining in the market for frozen foods such(prenominal) as the Birds Eye company. Age is another(prenominal) variable because now there are more of age(p) citizens than adolescents, this is good since it is former(a) people who have the highest income rate and are whoppinggest spenders and in any case results in an increase in demand for pension plans, medical go and other needs. Products can be part depending on the gender, merely because of the change in womens billet the behaviour patterns are in any case changing.

This means that even modify products are being aimed at men through advertisements maybe, for display case a famous chef, Ainsley, endorses Mr muscle-builder cleaning products. Family is an important group since it involves two or more related people. This market curiously can be part into many other subdivisions. Households open up a get out up of opportunities for an organization who may be able to put up for big families (and sell the 200g boxes of caryopsis since it will be cheaper than tierce boxes of the small packs)... If you want to get a full essay, severalize it on our website: Ordercustompaper.com

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