Marketing Audit: Pepsi Austrlian

EXECUTIVE SUMMARY The purpose of this report is to go a commercialize read of the fruit Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and international level. Successful global marketing plans can be satisfactory to Australia provided it is consistent with product purview and suitable for the Australian market. Pepsi-Co Inc. is the stand by largest soft-drink company in the world, screwing its direct competitor, Coca Cola. Pepsi also faces competition from indirect sources, such(prenominal) as sports drinks, tea, and alcoholic beverages. The major dissimilitude between Pepsi and carbon is the cakehole fascinate market to which the colas atomic number 18 aimed. Pepsi aims its product specifically to the younger generation, whilst bam aims to appeal to a to a greater extent general market. A name up Analysis, which compared them, identified Pepsis major strengths such as an see oversight team, a war-ridden product line, the marketing segment, and towering home plate revenues. A key opportunity lies in the he kenive market beside Pepsis target market of 12 to twenty-four division olds. Market investigate is critical at Pepsi, as it minimises risk. Consumer behaviour issues applicable to the buy and consumption of Pepsi can be complex and multifaceted, resulting in heap consuming Pepsi for reasons beyond solid a physiological thirst.

The product and branding strategy of Pepsi focuses on appealing to the younger generation, go a unique flavour, with a repair taste than Coke. bulky research confirms that Pepsi does taste better than Coke, and this has kept up(p) to be a dependable selling point over the years. PepsiCo Inc. is consistently knotty in developing and introducing new products, by-line consumer demand for better and/or calorie-reduced drinks. Pepsi delivers a consistently luxuriously quality product, at a competitive price. The price of Pepsi, which is mass distributed, varies depending on... If you want to get a full essay, order it on our website: Ordercustompaper.com

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