Ikea's Marketing Strategy

IKEA point of intersections are known for its modern-day and practical design. The furniture is designed to be comfortably assembled by the consumer rather than being modify pre-assembled. This method allows IKEA to reduce costs because it is cheaper to ship an item that is unassembled and takes up less space. The flat-pack distribution method also allows a consumer to slowly transport the product from the store to a customer?s home for assembly. IKEA?s approach to manufacturing and designing their products is what makes their products unique. The comp some(prenominal) uses catch get a coherent which is engineered wood particles such as wood chips that is printing press to countenanceher to form a large piece of medium-density hardboard. mite board is cheaper and lighter than regular wood which cuts costs withal much on manufacturing and shipping. Product Life CycleIKEA is currently experiencing the entree full point of the product life rung. The products are s till in the swear out of being introduced in the market in the join States. With barely 29 IKEA stores in the United States, Germany holds the biggest market with 41 stores. It is predicted that IKEA leave behind ease into the growth product life cycle which entrust steadily rise elfin by little until it reaches the adulthood stage. The IKEA product life cycle will at long last decline gradually due to competition.

Price StrategyIKEA differs from any early(a) furniture companies in that IKEA has a very unique system of pricing their products. Most manufacturers design a product and thence try to imp airment the product so that it will lectur! e out and profit but at IKEA, the price comes first. The price is rope by the product developer who first identifies an existing bother that lav be solved by IKEA?s product. For example, if the product developer notices that there is a need for an inexpensive kitchen unit suitable... If you compulsion to get a full essay, order it on our website: OrderCustomPaper.com

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