1.Description of the company Mission Statement genus genus lotus Bakeries will pedestal its sustainable growth and profitability on: a direction on authentic products from the biscuit and cake world: caramelized biscuits, gingerbread, waffles and galettes and bakery specialties. Products that atomic number 18 distinctive in cost of both quality and node satisfaction. Customers are entitled to sojourn the very best from white lotus Bakeries in these strong effort areas. a targeted sword policy: structure brands with real content. white lily and Peijnenburg are strong brands, which radiate compliment and in which consumers boast constant trust and feel well-grounded when consuming. clear leaders in its specialties. The size and organization of lotus Bakeries must be adapted to the volume and foreseeable development of its mart. Corporate strategy sacred lotus Bakeries business is producing and selling authentic specialty biscuits and cakes. Lotus Bakerie s seeks to strengthen (or consolidate) each products lead in its local region and create an international market for it. This leadership is expressed in the strong market positions of the Lotus, Peijnenburg & Annas brands.
To fall upon this, Lotus Bakeries has the following essential resources: Brand positions: Lotus Bakeries has lead very strong brands, both with strong content in their foundation markets (Lotus in Belgium, Peijnenburg in the Netherlands and Annas in Sweden), and highly regarded as specialist producers by consumers in other countries. oBrands now follow 82% of total annual turnover. oMarket investmen t is systematically targeted at increasing b! rand awareness and supporting brand growth. oOutside the Netherlands, Lotus will be the brand for all specialty products, elect with care. In the Netherlands, Peijnenburg will remain the brand for gingerbread, and of other specialties undifferentiated with its market image Happen naar Peijnenburg (mag elke dag). Product ranges in Belgium, the Netherlands and France centred most(prenominal) local...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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