Thursday, September 26, 2019

Marketing- Buisness Memo Essay Example | Topics and Well Written Essays - 500 words

Marketing- Buisness Memo - Essay Example First, I plan to look at the internal operation of Polo. This will mean looking at the company’s current performance both qualitatively and quantitatively. It will also be important to look at the mission and vision of the business organization together with the goals and objectives that it wants to achieve in the short-run and the long-run. After identifying the goals, the marketing strategy employed by Polo will be examined. The analysis will first focus on the target market of the company. The profile of the target market will be created and examined. This will be followed by in-depth examination of how it uses the four Ps (product, promotion, price, and place). In this section, I also plan to tackle if the four Ps complement each other and if it is deemed appropriate with the target market. Customers need and preferences will also be identified. Recognizing that the primary driver of the strategies and tactics of a business organization are the trends and developments in the business environment, the analysis will also devote a section on how the current marketing environment is changing. First, the general environment will be surveyed through the use of the PESTLE analysis which takes into account the political, economic, social, technological, environmental, and legal factors which can affect Polo in the short run and long run. The different stakeholders in the environment will also be examined by employing the Porter’s Five Forces Model. I plan to examine the barriers to entry in the industry, the level of competition, the buyer of customer, the leverage of supplier, and the threat of other substitutes. In forming recommendations for Polo, it is deemed very important to look at what other players in the industry are doing. This will enable the company to know its current position, its major rivals, as well as its competitive advantages and disadvantages relative to them. The analysis will also look at the

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